According to Rumsfeld, it’s crucial to evaluate “unknown knowns” and unknown unknowns. A part of the idea is to declare understanding of areas you don’t know about. To reduce uncertainty.

Usually you care of the known fields. What you kow and don’t know about them. A report or statement can often say “nothing happened”. But actually, nothing is also something. But something else than one look for.

Even though, is so often a unforeseen event, outside the known area, give problem to a known area. The unknown areas tend to be the more difficult to understand, but to manage risk, these are important as well. The value to ashieve is to reduce uncertainty.

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