Who are the competing players in the major technology markets? How are they positioned to help you over the long haul? Gartner Magic Quadrants are a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors helping you digest how well technology providers are executing against their stated vision.
How Do Magic Quadrants Work?
Magic Quadrants provide a graphical competitive positioning of four types of technology providers, where market growth is high and provider differentiation is distinct:
- Leaders: Execute well against their current vision and are well positioned for tomorrow.
- Visionaries: Understand where the market is going or have a vision for changing market rules, but do not yet execute well.
- Niche Players: Focus successfully on a small segment, or are unfocused and do not out-innovate or outperform others.
- Challengers: Execute well today or may dominate a large segment, but do not demonstrate an understanding of market direction.
How do you Use Magic Quadrants?
Magic Quadrants as a first step to understanding technology providers being considered for a specific investment opportunity. Focusing solely on the leader’s quadrant isn’t always the best course of action. There are good reasons to consider market challengers and a niche player may sometimes support business needs better than a market leader. It all depends on how the provider aligns with your business goals.<< Back to list all models