An well known artefact from the well known Alexander Osterwalder. The BMC is used for any organization, and also unit within an organization, to identify it’s market proposition.

There is much to say about BMC, but there is a lot of sites that has done this in a good way. For instance Alexander himself; https://www.alexandercowan.com/business-model-canvas-templates/

But also take some minutes to relax on this nice video;

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